What is a Self-care Coach, and Should I Hire One?

I was feeling a bit stuck/stagnated on my self-journey, and was wondering if it was time to get some help and support. I wasn’t sure what exactly I was looking for, but stumbled upon the concept of a “self-care coach”. I had never heard of such a thing, and so I looked into. Below is what I found out.  

What is a self-care Coach?

A self-care coach is a person who offers a variety of services designed to aid clients in improving things like their self-esteem, self-awareness, and self-care skills. Common service offerings include on-one-on coaching, books, and online resources such as blogs, guides, or toolkits. A self-care coach typically offers support to clients based on the coach’s personal experiences, rather than specific training.

Read on to learn more about self-care coaches, examples of costs for services, and ultimately whether or not it is a good idea to hire one.

Self-care Coaches

The term “self-care coach” is not a legally restricted job title or description. If it were a legally protected job title, that would mean that only persons who have completed a specific training course and/or are members of a particular trade association would be able to use the term. There is no training or certification to be a self-care coach. This means that anyone can call themselves a self-care coach, without any specific qualifications or experience.

Due to the lack of a protected title, this means that a self-care coach is self-defined; for example, one self-care coach defines self-care coaching as a process which “educates and supports clients to achieve their health goals through lifestyle and behaviour adjustments.”

Self-care coaches typically tend to be women and they often promote their services on websites. They provide a variety of self-care services, which vary depending on the coach; however a staple of self-care coach services is one-on-one self-care coaching.

Self-Care One-on-One Coaching

Self-care coaches is a standard service that most self-care coaches offer. One self-care coach refers to coaching as “a focus on the relationship you have with you” while another describes coaching as  “a journey of reflection, discovery and self-awareness combined with action and self-motivation”.

The coaching service is typically offered in either 45 or 60 minute sessions and are generally sold in packages (such as 12 sessions, that are 45 minutes long). These sessions are provided through various medium like phone, Skype or in-person. Some coaches offer support between sessions, via e-mail or offer “emergency” support.

As for the topics that life-coaches coach on, there are a variety of topics/focuses, but the general themes are those of self-acceptance, increased self-worth, and letting go off the past/high expectations on one-self.

Some self-coaching is skill based, such as teaching breathing techniques or yoga.

Examples of other Self-care Coach Services:

In addition to coaching, some self-care coaches will focus on more specialized services. Here is a list of other examples of other services:

  • Online Programs/Courses
  • Self-care Books
  • Self-care Blogs
  • Online toolkits, with information on things like healthy recipes
  • Retreats
  • Yoga classes
  • Self-care product reviews and recommendations
  • Group coaching
  • Corporate services
  • The sale of self-care products, such as essential oils

What are the potential benefits of self-care coach?

One benefit of getting counselling from a self-care coach is that they may have overcome the exact problem/s that you are struggling with, and may be able to use that experience to aid you in overcoming your challenges. For some people, it may be more comfortable and helpful to speak with someone who has been through similar experiences.

Self-care coaches make a wide range of claims on how their coaching services can help an individual. Here are some examples of some of the claims on how self-care coaching can improve your life:

  • Lead a joyful, magnificent and fun life
  • Help you get “unstuck” (Determine what obstacles are stopping your progress)
  • Help with diet
  • Help you create/develop self-care skills and routines
  • Feel more energized
  • Be healthier
  • Feel more balanced
  • Set healthy boundaries
  • Improve confidence
  • Create and follow through on self-care goals
  • Improve self-esteem, self-acceptance, and self-love
  • Get in touch with your own needs and wants

What are the potential downsides to a self-care coach?

There are a few potential downsides that you may want to think about when deciding on whether or not you’d like to hire a self-care coach.


Lack of Training


Self-care coaches have not typically received any professional training, and do not have a medical credentials, relying only on their personal experience. There is no special education or training to label oneself as a life-coach.


Lack of Regulation aka Protection


There is no regulatory body for self-care coaches, which means that that you don’t have any recourse if, for example, you wanted to report inappropriate behaviour. There is also no code of ethics; for example, a psychiatrist can not have a sexual relationship with a patient. No such ethical standards exist for self-care coaches.

Self-care coaches are not required to keep your information private. They are also not required to keep liability insurance, so if you were injured (emotionally or physically), you could have little recourse to seek compensation for injuries.

Personal Bias



Although a self-care coach may claim to have done things like improve their own self-care, this is a challenging thing to verify. Also, it doesn’t necessarily mean that the have the skills necessary to successfully teach another person.




Some self-care coaches could be selling you THEIR version of self-care, rather than what is best for you; for example, they may recommended certain self-care practice that works really well for them, but are not right or good for you. They may encourage, or even pressure you to try a particular service especially if it is service that they offer and could financially benefit from.

Also, some practices may work great for them, but not be medically advisable for you; for example, a hot bath is a staple of “self-care”, but is not recommended for some people (like

pregnant women). They may inadvertently give you advice that could be damaging to your health.

Health Benefit Insurance Coverage



Many health-related services may be covering in health benefits that are provided by work, such as massage or counselling. Self-care coaching would not be covered.

How much does a self-care coach cost/charge?

Services for self-care coaches will vary, depending on the exact services offered. Here are some example fees:

  • $450 for 6 one hour sessions
  • $597 for A six-week digital course
  • $65 for a session

Should I Hire a Self-Care Coach?

Hiring a self-care coach is a personal choice, and will be dependent on what it is that you are hoping to achieve. Here are some things to consider:

  1. How much are you willing to spend?
  2. What exactly are you hoping to get out of the self-care coaching services and why?
  3. What level of expertise do you want/expect?

If you aren’t really sure exactly what you want to achieve, you may want to journal about it. You may want to consider alternatives to self-care coaches:

  1. A Certified Counsellor, Psychiatrist, or other mental health professional
  2. A Dietician
  3. A Naturopath (Naturopaths are Doctors, but they take a more holistic approach to health and healing)
  4. Free Self-care resources
  5. Talking to a friend or loved one
  6. Support groups
  7. Your Family Doctor

Choosing a Good Self-care Coach (or Alternative)

Should you choose to hire someone to help you on your self-care journey, here are some things to consider:

  1. Testimonials: Are there any testimonials? Can you get a referral from someone that you know who has used their services?
  2. Credibility: Do they have an special training or education? Have there been any complaints lodged against this business through the Better Business Bureau?
  3. What are the services?: Do they give detailed information on the specific services, and what you can expect?
  4. Recourse?: What happens if you are not satisfied with the service that you recieve? Are their refunds? Who can you report problems to?
  5. Comfort: Finding someone who can work with you to achieve your goals isn’t easy. It may take some time. If the person isn’t a good fit for you, don’t be afraid to move on to someone else.

Whatever you decide, be sure to do your research, and to make sure that you are comfortable with everything, including  the person’s credentials and experience and the services being offered before proceeding.


Related questions

What’s the difference between a life coach and a self-care coach?

A self-care coach and a life coach are similar; however, a life coach does coaching on a broader range of topics such as career success or general personal challenge, while a self-coach is more targeted on self-care goals, such as building self-esteem.

Self-care Coach Certification

There is no certification program for self-care coaches; however, you can learn become trained in certain self-care practices, that you can teach others, such as yoga or meditation.  If you are interested in counselling people, and being certified, you may want to consider becoming a Certified Counsellor. Below are examples of national counselling certification organizations:


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